At Flipside Crypto, we develop tools and products that the world’s leading blockchains use to convert complex blockchain data into actionable insights.
We’re seeking a Content Marketer to generate articles, whitepapers and publications, and create messaging and collateral that enable us to expand and retain our relationships with existing clients. Working with the Head of Marketing, the Customer Success, and Sales teams this individual will drive acquisition, inspiration, engagement, retention, and expansion campaigns.
In this role you will:
- Develop content related to Blockchains & Cryptocurrencies, with a specific focus on driving education and engagement, and highlighting the value of Flipside’s Data. In this role you will:
- Own the content calendar (researching and planning what is published)
- Develop and deliver articles, blog posts, social updates (and any other content formats we deem appropriate) highlighting the insights and learnings from Flipside’s data source.
- Website and other product content as needed.
- Develop customer adoption, retention and advocacy materials. Content to include:
- Production and delivery of case studies highlighting the value of Flipside business intelligence services.
- Development of demonstration and onboarding materials, highlighting on-chain metrics and insights with specific project narratives.
- Generate ongoing product communications, highlights and positioning to support continued customer engagement.
- Email nurture programs to generate customer awareness and advocacy.
- Oversee development and implementation of SEO strategies
- Have experience in content creation, are comfortable writing daily short and long form pieces and understand how to present data in a clear and compelling manner.
- Are capable of delivering voice of the customer metric-driven case studies that are ROI focused.
- Have experience with email nurture marketing, with the ability to manage the delivery solutions as well as analyze the metric results.
- Are empathetic, with the ability to understand the customer’s needs and challenges, and are a storyteller, with the ability to weave a story from the buying phase through the customer phase.
- Are ready to dive deep into the crypto space and learn all about the blockchain projects we are targeting as clients.
Flipside Crypto provides business intelligence for blockchains. Flipside’s proprietary process extracts all on-chain data and applies labels to transactions in order to identify on-chain behaviors for more than 50 blockchains. The data is accessed via self-service queries with a visual layer for business intelligence dashboards, to provide a clear view of real-time stakeholder behaviors and all token flows. These dashboards can be made public through Flipside’s Data Cooperative or Community Consoles.
Flipside also rates crypto assets using FCAS, a relative value for measuring the fundamental health of cryptocurrency ecosystems. FCAS is accessed nearly 3 million times per day via partners such as CoinMarketCap, Messari, MarketWatch and TheStreet.
Flipside Crypto is led by a team of experienced technology entrepreneurs with multiple exits; it’s backed by Galaxy Digital Ventures, True Ventures, Founder Collective, Coinbase Ventures, Digital Currency Group, Avon Ventures (a venture capital fund affiliated with FMR LLC, the parent company of Fidelity Investments) and other investors.